5 TED Talks Every Business Owner Must Watch


Non-Newz Team
Share on Whatsapp

This article has already been read 16 times!

As a business owner, you have to wear many hats, right from that of a technical person to a HR manager to a brand manager and a lot more. This means you also need to be constantly on your toes and be in sync with the times by keeping pace with new developments. You need to constantly learn new things. And can often be short of time.  You may feel that watching videos online should be the last thing you do with your time. However, videos are the most palatable and popular content pieces on the internet for a reason. They are easy to consume even on the go and if these videos can teach you something new and innovative, there is nothing better than that. So let’s introduce you to 5 TED talks that can teach every business owner needs to watch.

1. The hire the right talent

If you have a choice between hiring someone who was designed to succeed at every point in his life and someone who has a resume that looked like a patchwork, your first instinct will be to choose the one with impressive and success filled resume. However, UPS human resources VP Regina Hartley thinks that the person who has unpredictable job structure and who has hopped from one job to another will be much better for the job.

The reason is the first person may fail in tough times while the second person will come out of the tough times with more determination. She discussed the life of someone whose parents gave him up for adoption and who was not able to finish college. He jumped from job to job and took off to India in search of peace for a year and had dyslexia. That someone was Steve Jobs. You never know what gem could be hiding under a roughed up resume.

So before you decide, think twice.

https://www.ted.com/talks/regina_hartley_why_the_best_hire_might_not_have_the_perfect_resume?language=en

2. Lead the team through change for better future

Organizational change expert Jim Hemerling discussed how leadership should handle the team during the change. It is the responsibility of the team leader or the owner of the company to make sure everyone who is a stakeholder in the company is on the same page during the change. He said the leader should be able to capture the hearts and minds of the people. The landscape of any business keeps on evolving over the time. At some moments, the change can be bigger than the company had ever handled in the past and it can create an overwhelming environment. It is the responsibility of the leader to make sure everything runs smoothly to sustain the change.

ALSO READ  Emerging HR Trends: Creating a Workplace That Breeds Success

https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change

3. The power of a social media strategy

Reddit co-founder Alexis Ohanian narrated the story of how he used social media to encourage people to save whales. Many of those who came in for the support was not even whale lovers. It all depends on how you present your cause and how powerful are your words. Social media provides different platforms to reach out to people and tell them about your cause. With little effort and proper strategy, you can achieve much better results in your business.

https://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media?language=en

4. When you lose control of your brand & reputation: Bain or Boon

Marketing expert Tim Leberecht discussed losing control over a brand in this video. When something drastic happens in someone’s business, it can bring down the whole company to its knees. It can be a campaign that backfired or a decision that completely ruins the reputation of the brand. It is something no one wants to cross roads with, but unfortunately, it can happen to anyone. We have seen media campaigns going wrong so many times over social media that it is safe to say that such incidents are unavoidable in many cases. However, in this 6-minute talk, Leberecht explained in a simple-to-understand way that losing control can give your company a chance to recalibrate the values.

https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation?language=en

5. On building a business that lasts 100 years

Who does not want a business that will last for generations to come? Strategist Martin Reeves explains in this video why 32% of the businesses running in the market will not be there in 5 years. He then explained how companies can develop dynamic plans that can adopt the changes in the market and can last for 100s of years.

https://www.ted.com/talks/martin_reeves_how_to_build_a_business_that_lasts_100_years?language=en

This article has already been read 16 times!

Share on Whatsapp

Add Comment